The Auto Chanel – The Jeep Trailhawk concept merges the spectrum of the Jeep brand by combining the core off-road features of the new body-on The AC outlets, center stack compass/inclinometer, and the dimensional, double-deck “biplane” gauges are housed in circular
Chrysler Group worldwide sales up 6.6 percent in 2006
MSNBC – DETROIT — DaimlerChrysler AG’s Chrysler Group said Thursday that sales in non-U.S. markets increased 6.6 percent in 2006 on strong sales of new launches such as the Dodge Caliber and Jeep Compass. The Auburn Hills, Mich.-based arm of the German
Nissan to show Rogue SUV
Detroit Free Press – The five-passenger Rogue is Nissan’s entry in a crowded market niche that includes popular small SUVs like the Chevrolet Equinox, Ford Escape, Honda CR-V, Jeep Compass, Saturn Vue and Toyota RAV4. “Nissan clearly needs representation in that segment
Message lost for some in Jeep ads
Detroit News – City Man campaign aimed at younger buyers, but analysts have trouble deciphering its meaning. The gang of Hip Hop-thumping bobbleheads that cruised town in television spots for the new Jeep Compass last summer are no more. They’ve been replaced by
GM electrifies the Detroit auto show
Brampton Guardian – Jeep describes the Trailhawk Concept as merging Jeep’s core off-road capability with its new body-on-frame Jeep Wrangler The AC outlets, center stack compass/inclinometer, and the dimensional, double-deck “biplane” gauges are housed in circular
Jeep Launches Integrated Campaign for Compass SUV
MarketingVOX – Jeep has launched a karaoke website and viral video contest as part of a wide-ranging integrated campaign to promote its new SUV targeting younger – in particular female – drivers. DaimlerChrysler and BBDO have created Jeep Compass Karaoke
Navigating the Jeep Compass, a journey of uneven terrain
Newsday – Jeep’s new Compass certainly is pointed in the right direction; little wagons like this are popular and are fast replacing traditional sport utility vehicles. But the compact, five-door, five-seat Compass goes somewhat off course in its execution



